The framework

The Twelve IDR Principles

A defensible AI governance framework for SEC-registered investment advisers, defined by the questions an examiner would ask and the evidence a firm must be able to produce.

The IDR (If Done Right) Principles are twelve decision frameworks for governing AI at an SEC-registered investment adviser. They are organized in four categories: Foundation, Intelligence, Operations, and Evolution. Each principle maps to a specific question an examiner could ask and the specific piece of evidence a firm must be able to produce on demand.

Each maps to an examiner question

Every principle ends with the specific question a regulator could ask your firm tomorrow morning. Whether you can produce a documented answer is the through-line.

Each produces an artifact

A principle that produces no evidence is not yet operational. For each one, a firm should be able to name the owner, the workflow, the evidence, and the next review date.

Each sits on a class of authority

Some principles rest on binding rule text. Others rest on staff and examination signals. A few close a governance gap by reasoned inference. The book says which is which.

The framework in one page

Every principle, its examiner question, and its evidence

CategoryIDR PrincipleIf an examiner asksPrimary artifact
Foundation1. Chain of OriginCan the firm show how an AI-assisted output was created, modified, reviewed, and approved?Chain-of-origin record
Foundation2. Document the ProcessDoes the firm have a written AI governance process that existed before the exam request?AI governance policy / AI Use Policy
Foundation3. Build for the Show Me MomentCan the firm demonstrate the process with records, not memory?Examination-ready evidence file
Intelligence4. Match the SophisticationIs the review process sophisticated enough for the content, volume, and format AI now produces?Content-type-specific screening methodology
Intelligence5. Decompose Before You EvaluateDoes the firm evaluate components and interactions, not just the document as a whole?Component-level review record
Intelligence6. Anticipate InterpretationDoes the process incorporate evolving regulatory guidance and examination signals?Regulatory intelligence log / update memo
Intelligence7. Account for Language EvolutionDoes the process evaluate slang, emoji, hashtags, informal disclaimers, and platform-native meaning?Language-evolution review criteria
Operations8. Explain DecisionsCan the firm explain why each approval was granted?Approval rationale / decision record
Operations9. Separate FunctionsAre creation, screening, and approval separated sufficiently to preserve independent judgment?Role map / workflow separation record
Operations10. Version EverythingCan the firm reconstruct the exact content, process, criteria, and tool version used at the time?Version history / change log
Evolution11. Stress-TestHas the firm tested the process against scenarios it was not designed for?Stress-test memo / remediation log
Evolution12. Evolve the FrameworkDoes the firm periodically review and update the framework itself?Framework review memo / annual or quarterly review record

The practical test: for each principle, identify the owner, the workflow, the evidence, and the next review date. If a principle produces no artifact, it is not yet operational.

Foundation

Principles 1 to 3

The structural baseline: a documented chain of origin, written governance that exists before the exam letter arrives, and every workflow built for the show me moment. Three prerequisites. Skip one and the others collapse.

1
IDR Principle 1Anchored in rule text

Every AI-assisted output must have a documented chain of origin.

If an examiner asks

Can the firm show how an AI-assisted output was created, modified, reviewed, and approved?

Evidence to produce
Chain-of-origin record
SEC anchor
Rule 204-2(a)(7). Records of written communications relating to recommendations, advice, and performance.
2
IDR Principle 2Anchored in rule text

Document the process before you need to defend the process.

If an examiner asks

Does the firm have a written AI governance process that existed before the exam request?

Evidence to produce
AI governance policy / AI Use Policy
SEC anchor
Rule 206(4)-7(a). Advisers must adopt and implement written policies and procedures reasonably designed to prevent violations.
3
IDR Principle 3Anchored in rule text

Build for the show me moment.

If an examiner asks

Can the firm demonstrate the process with records, not memory?

Evidence to produce
Examination-ready evidence file
SEC anchor
Rule 206(4)-7. Reasonably designed supervisory procedures.

Intelligence

Principles 4 to 7

Where most firms discover how far they are from defensibility. Screening that matches the sophistication of the content, component-level decomposition, forward-looking regulatory intelligence, and language-evolution awareness. This is the sophistication problem.

4
IDR Principle 4Anchored in rule text

Your screening process must be at least as sophisticated as the content it is screening.

If an examiner asks

Is the review process sophisticated enough for the content, volume, and format AI now produces?

Evidence to produce
Content-type-specific screening methodology
SEC anchor
Rule 206(4)-7. The reasonably designed standard for supervisory procedures.
5
IDR Principle 5Governance gap

Decompose before you evaluate.

If an examiner asks

Does the firm evaluate components and interactions, not just the document as a whole?

Evidence to produce
Component-level review record
SEC anchor
None directly applicable. This is a governance gap.
6
IDR Principle 6Anchored in rule text

Regulatory interpretation is not static. Your process must anticipate, not just react.

If an examiner asks

Does the process incorporate evolving regulatory guidance and examination signals?

Evidence to produce
Regulatory intelligence log / update memo
SEC anchor
Rule 206(4)-7(b). The annual review requirement.
7
IDR Principle 7Anchored in rule text

Language evolves faster than regulation. Your screening must account for the gap.

If an examiner asks

Does the process evaluate slang, emoji, hashtags, informal disclaimers, and platform-native meaning?

Evidence to produce
Language-evolution review criteria
SEC anchor
Rule 206(4)-1(e)(1). Defines advertisement to include any communication offering advisory services, format-agnostic.

Operations

Principles 8 to 10

Where principles become provable behaviors. Decision explainability for every approval, structural separation of the screening function from the approval function, and version control for everything an examiner might ask to see.

8
IDR Principle 8Anchored in rule text

Every decision must be explainable. Not just recorded.

If an examiner asks

Can the firm explain why each approval was granted?

Evidence to produce
Approval rationale / decision record
SEC anchor
Rule 206(4)-7. Implementation evidence for supervisory procedures.
9
IDR Principle 9Anchored in rule text

Separate the screening function from the approval function.

If an examiner asks

Are creation, screening, and approval separated sufficiently to preserve independent judgment?

Evidence to produce
Role map / workflow separation record
SEC anchor
Rule 206(4)-7. Separation of duties as a component of reasonably designed procedures.
10
IDR Principle 10Anchored in rule text

Version everything. Content changes, process changes, rule changes.

If an examiner asks

Can the firm reconstruct the exact content, process, criteria, and tool version used at the time?

Evidence to produce
Version history / change log
SEC anchor
Rule 204-2(a)(11). Preservation of advertising and marketing materials.

Evolution

Principles 11 to 12

Everything else decays without these. Stress-testing and review cycles built into the governance architecture itself. A framework that cannot evolve is already decaying.

11
IDR Principle 11Governance gap

Stress-test your process against scenarios that do not exist yet.

If an examiner asks

Has the firm tested the process against scenarios it was not designed for?

Evidence to produce
Stress-test memo / remediation log
SEC anchor
None directly applicable. This is a governance gap.
12
IDR Principle 12Anchored in rule text

The framework itself must evolve. Build review cycles into the architecture.

If an examiner asks

Does the firm periodically review and update the framework itself?

Evidence to produce
Framework review memo / annual or quarterly review record
SEC anchor
Rule 206(4)-7(b). The annual review requirement.

Keep reading

The Marketing Rule is the lens. The framework is the point.

In the book, each principle carries its full anatomy: why it matters now, what done right looks like, what done wrong looks like in scenarios specific enough to feel familiar, a concrete example, and the examiner question that tests it.

Frequently asked questions

What are the IDR Principles?
The IDR (If Done Right) Principles are twelve decision frameworks for governing AI inside an SEC-registered investment advisory firm. They are not a compliance checklist. Each principle is operationally testable, maps to a specific question an examiner could ask, and produces a specific piece of evidence the firm must be able to produce on demand.
How many IDR Principles are there, and how are they organized?
There are twelve IDR Principles, organized in four categories that map to the layers of a defensible AI governance architecture: Foundation (Principles 1 to 3), Intelligence (Principles 4 to 7), Operations (Principles 8 to 10), and Evolution (Principles 11 to 12).
Do the IDR Principles only apply under the SEC Marketing Rule?
No. The Marketing Rule is the lens the book uses for worked examples, because winning new clients and adding AUM is central to firm growth. The principles themselves are regulatory agnostic by design. They apply wherever AI contributes to a regulated output, including trading, client communications, vendor management, privacy, and custody.
Is this framework legal advice?
No. If Done Right is for general informational and educational purposes only. It is not legal, tax, accounting, or investment advice, and it does not create an attorney-client or adviser-client relationship. Firms should consult their own counsel and compliance professionals before acting.

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